Paul Schlossberg


Paul Schlossberg is a veteran of the food industry, specializing in foodservice. His experience includes assignments in sales and marketing management, new business development, mergers and acquisitions, channel development, and strategic planning.

Based in the Austin, TX area, D/FW CONSULTING specializes in branded product and market development projects. Client assignments concentrate on new business programs and key account sales development in foodservice, vending, convenience stores, and other market segments with strong impulse purchase potential. The company was founded in 1993.

Schlossberg was Vice President – Sales & Marketing for CANDY’S TORTILLA FACTORY, a regional snack and tortilla producer. Prior to that, he was at FRITO-LAY as Director of Marketing and National Accounts. As National Sales Manager for FRITO-LAY, he combined the vending and foodservice sales forces and directed the national rollout of the foodservice business, increasing sales by $150 million from 1985 to 1991.

He also held marketing management positions at GENERAL FOODS, DR PEPPER, and BORDEN. As Director of Food and Beverage for TGI FRIDAY’S, he was responsible for menu development. His career began at H.J. HEINZ where he developed and introduced The Educated Pizza, the first CN-Approved (Child Nutrition Program) product.

With extensive experience developing new products and opening distribution channels, he introduced more than 50 new products generating over $100 million in incremental sales.

Paul is a graduate of The Baruch School of Business And Public Administration of The City College of New York (C.C.N.Y.) with a B.B.A. in Advertising. His MBA, in Marketing, is from Pennsylvania State University.

A Glance at Schlossberg’s Achievements

70’s Heinz USA The Educated Pizza First Heinz USA frozen product. Targeted at school foodservice and the first CN-approved pizza.
Foodservice frozen dessert line Acquired retail brand. Developed and introduced new line in six months with revolutionary packaging.
Heinz Bloody Mary Mix First bottled juice/beverage.
Borden ReaLemon Restaurant Pack Quarts Ten products to drive growth, adding $10 million in one year. All high profit value-added products (not commodity cheese).
Eagle Brand Sweetened Condensed Milk
Cheeztwin Imitation Cheese
80’s Dr Pepper Bag-in-box fountain syrup Lower cost and less investment in serving chain accounts.
Land O’Lakes Imitation sour cream First imitation product, better performance in recipes.
Frito-Lay New foodservice bulk snacks To meet market needs, prior to conversion to more profitable single serve.
90’s Frito-Lay More than 30 new line items Over $40 million in incremental sales. New products drive category growth.

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