Services

Are your foodservice plans being fragmented?

  • Have you targeted the right market segments?
  • Where are the best test market alternatives? Why?
  • Will you be selling to the market leaders in each area?
  • Are you creating impulse purchases?
  • Are your programs creating real growth?

The answer isn’t a number.
It all comes down to someone selling something.
We will bring you creative solutions to critical business problems focusing on:

Marketing

  • Product marketing plans
  • New product development
  • Introducing single serve products

Sales

  • Opening new distribution channels
  • Developing national account sales
  • Maximizing impulse sales

Finance/Planning

  • Acquisition screening
  • Due diligence
  • Annual and long-term planning
We understand how to focus capital and human resources against the
most meaningful profit potential. Our experience includes a wide
range of products, packaging and distribution systems.

Foodservice is a proactive channel.

Don’t react to competition . . . create the changes.
Get your brand to the consumer . . . with single serve.
Stop stealing share . . . create new consumption.
Foodservice is a profitable channel for branded products.

Maximizing impulse purchases is the key.

  • Consumers are looking for the brands they know . . . the brands they buy at home.
  • The point-of-purchase is not a very exciting place to buy food, beverages, or snacks.
  • Consumers spend more at convenience stores and fast food, where the merchandising is better.
  • Selling menu combinations and larger sizes means more profit and a better consumer value.

The pressure is on in the distribution channel.

The winning brands must create and execute profit-making merchandising solutions.

  • Is your brand being merchandised effectively? Or is it only being offered for sale?
  • Are you teaching all levels of the channel how to sell more, how to increase customer penetration?
  • Do you know the best places to merchandise your brands in foodservice locations?
  • How do you capitalize on the impulse purchasing opportunities for your brands?